Born to turn customer service into relationship
From day one, our mission has been to simplify the complexity of multiple channels into a single experience for teams and customers.
Not a promise. It's operation in production.
We are a Meta Business Partner
As an official Meta partner, Trend has direct access to the Official WhatsApp Business API and to the best security, compliance and innovation practices in the Meta ecosystem.
Purpose, mission, vision and values
Mission
Scale customer service with technology, automation and real-time communication.
Vision
To be the most complete and trusted Conversational CRM on the market.
Values
Centralization, agility, security and results — four pillars that guide every decision.
Trend Leadership
"We built Trend to prove that a well-led conversation is worth more than any campaign. Relationships are what sustain growth."
Leading Trend since 2019, Seles drives the vision of a Conversational CRM that puts people — customers and teams — at the center of every product decision.
"I believe the best architecture is the one nobody notices. When technology disappears, conversation flows — and relationships grow stronger."
Software engineer and AI solutions architect with 25+ years of experience in distributed systems, data and cloud. As co-founder and CTO of Trend, he leads the platform so channels, agents and AI work together in production, securely and at scale.