Data controller
Trend, a technology company dedicated to Conversational CRM, based in Q QS 01 Rua 210 Lote, 40 — Torre A Sala 410 Parte A51 — CEP 71.950-904 — Areal, Brasília/DF, is the controller of personal data collected on this website.
Privacy Policy
Privacy Policy
Learn how Trend collects, uses and protects personal data on the institutional website.
Last updated: August 1, 2026
This page is maintained by Trend to answer the main questions about privacy and data processing on the Trend institutional website.
Data we collect
We collect personal data you voluntarily provide, such as name, email, phone, company and message, when filling out the contact form. We also collect technical browsing data, such as IP address, browser type and pages visited, to improve the website experience and security.
Purposes of processing
We use the data to respond to your requests, send communications about our services, improve the website experience, prevent fraud and comply with legal obligations.
Legal basis
The processing of personal data is based on the performance of requests by the data subject, compliance with legal obligations and Trend's legitimate interest, where applicable.
Who we share with
We do not sell your personal data. We share information only with service providers essential to the operation of the website and platform (for example, hosting, email and analytics services), under contracts and appropriate security measures.
Cookies and tracking technologies
We use cookies and similar technologies to understand how the website is used, measure campaign effectiveness and provide a more relevant experience. You can manage cookie preferences in your browser. Active services on this site include Google Tag Manager, Google Ads and Meta Pixel.
Your rights
You have the right to access, rectify, delete, restrict processing, request portability and withdraw consent of your personal data. To exercise these rights, please contact us via the email below.
Information security
We adopt technical and administrative measures to protect personal data against unauthorized access, loss, alteration or leakage. No system is 100% unbreachable, so we monitor and update our practices periodically.
Retention and deletion
We retain personal data for as long as necessary to fulfill the purposes described in this policy, meet legal obligations or resolve security issues. When no longer needed, data is deleted or anonymized.
Changes to this policy
We may update this policy periodically to reflect changes in legislation, services or Trend practices. We recommend reviewing this page regularly.
Contact
Privacy questions can be sent to contato@trend.com.br. Address: Q QS 01 Rua 210 Lote, 40 — Torre A Sala 410 Parte A51 — CEP 71.950-904 — Areal, Brasília/DF.