The CRM built for the conversation era
Conversational CRM puts dialogue at the center of the relationship. Instead of cold records, every interaction is contextual, continuous and human.
What is Conversational CRM
It's a CRM model that organizes the customer relationship around conversation — on any channel, with any team. It unites history, context and automation so companies can converse at scale without losing personalization.
Trend in production · Platform tour
Not a marketing mockup. The real platform running.
Day-to-day screens from Trend users, with customer data hidden. Swipe to explore.
01 · Live monitoring
What your manager sees while the team replies.
Every queue, agent and department in real time. Who is behind, how long the conversation has been idle and which channel it came from.
Trend CRM in depth
A complete platform, built for teams that serve at scale.
Official WhatsApp API
Multiple agents on a single number, with all the security and compliance of the Official API.
Multi-agent service
Smart distribution of conversations across agents, queues and departments.
Safe broadcast messaging
Scale communication with no risk of bans, fully compliant with WhatsApp Business policies.
Custom funnels
Model sales and support processes with flexible, visual funnels.
Reports and metrics
Track SLA, productivity, conversions and satisfaction in real time.
Integrations
Connect Trend CRM to ERPs, e-commerce and marketing tools.
Every channel in a single conversation
WhatsApp, Instagram, Facebook and webchat — all unified in the customer history.
Why Conversational CRM
Continuous context
The customer never has to repeat the story — context follows the conversation on any channel.
Scale with humanity
Automation and AI expand the team's capacity without sacrificing personalization.
Data in the right place
Every message feeds the CRM, turning conversations into business intelligence.