The market is moving to conversation
Companies of every size are replacing forms and calls with messages. Conversational CRM is the answer to this shift in behavior.
WhatsApp is the largest conversation channel on the planet
Real data showing why conversation has become the new sales channel.
World | Brazil | Spain | Portugal | |
|---|---|---|---|---|
| Active users | 2.95B | 148M | 41M | 8.6M |
| Internet penetration | — | 91% | 90.6% | 90.2% |
| Messages/day | 100B+ | — | — | — |
| Businesses on WhatsApp Business | 200M+ | — | — | — |
In Brazil, 79% of consumers have already chatted with brands on the app. WhatsApp Commerce converts 6x more than e-commerce sites — proof that the conversation channel has become a revenue channel.
The market context
Today's consumer is a heavy messaging user. The expectation is to be served on the same channel they use to talk with friends and family. In this landscape, traditional CRMs — built for phone and email — no longer answer the reality of companies.
Where Trend stands
Trend is a technology company exclusively dedicated to Conversational CRM. We are strengthening our track record in Latin America and taking the first steps to bring that experience to new markets, starting with Europe.
Our purpose
Bring Conversational CRM to organizations of every size, strengthening our base in Latin America and building a solid international presence — starting with Europe.